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How brands are missing opportunities with wealthy Chinese
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Yiling Pan

How brands are missing opportunities with wealthy ...

The authors of a research report by Ruder Finn and Consumer Search Group discuss brand innovation and omnichannel retail strategies.

Katy Perry visa denial? A checklist for hiring celebrities in China
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Yiling Pan

Katy Perry visa denial? A checklist for hiring ...

Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.

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