Gavin Buxton

Jul 7, 2020

It's not all plain sailing for OTT, but there's a ...

OTT offers high efficiency and brand safety—important measures when marketing budgets are under intense pressure.

Apr 4, 2018

Make video fit for platform, fit for purpose

Don’t value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.

Jul 25, 2016

The next generation of mobile ads will be user-centric

Developing effective advertising for the most intimate platform ever created requires a different mindset, writes Gavin Buxton of S4M.