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Sustainable development goals: A chance for brands to make real, lasting difference
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Oct 1, 2015

Sustainable development goals: A chance for brands ...

The UN's development goals for the next 15 years provide a prime opportunity for brands looking to harness their ambitions to a higher purpose.

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The myth of Western exceptionalism
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Aug 27, 2015

The myth of Western exceptionalism

Caring about the world's pressing problems? That's not just a western thing.

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Social purpose: The new brand imperative
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Mar 26, 2015

Social purpose: The new brand imperative

We are seeing a new wave of culturally resonant brands that have a true impact on society while also being commercially beneficial.

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