Gail Steeden

Oct 1, 2015

Sustainable development goals: A chance for brands ...

The UN's development goals for the next 15 years provide a prime opportunity for brands looking to harness their ambitions to a higher purpose.

Aug 27, 2015

The myth of Western exceptionalism

Caring about the world's pressing problems? That's not just a western thing.

Mar 26, 2015

Social purpose: The new brand imperative

We are seeing a new wave of culturally resonant brands that have a true impact on society while also being commercially beneficial.