Babar Khan Javed
Apr 5, 2018

YouTube will now monetize on skipped ads

The year 2007 called, it wants you to give vanity metrics another shot.

Long considered a vanity metric, impression based ad buying makes a come back through Google.

Google will start charging advertisers and agencies even when ads are skipped.

TrueView for Reach is a new way to buy skippable ads on YouTube, optimised for reach.

In this format, advertisers and agencies will be charged based on the total number of people reached, regardless of how long they watched the ad, marking a return to vanity metrics. 

The change allows both YouTube and...

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