Yahoo to acquire ad targeter Interclick for $270 million

NEW YORK - Yahoo has announced a definitive agreement to acquire Interclick for its data targeted solutions, optimisation and premium inventory supply. The transaction has an estimated total value of $270 million, and is expected to close early 2012.

by Emily Tan

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now