Ad Nut
Aug 19, 2015

Will the real Colonel Sanders please stand up?

From the US: ''The real Colonel Sanders' for KFC by Wieden + Kennedy Portland

Will the real Colonel Sanders please stand up?

The quick-service chain has released a new series of ads in which a comedian/actor plays a person claiming to be the real Colonel Sanders. This follows an earlier series of ads where a different comedian/actor claimed to be Colonel Sanders.

As our US colleague Matthew Rothenberg observes in his detailed coverage, using multiple actors allows the brand to avoid some pitfalls of replacing a beloved icon. Ad Nut likes the new new Colonel played by Norm Macdonald a bit better than the old new Colonel played by Darrell Hammond. But both are fun, and Ad Nut also wasted some pleasant minutes clicking around the deligtfully absurd companion website, The Hall of Colonels.

Ad Nut looks forward to a series of ads with a Chinese version of the Colonel. 


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