Ad Nut
Aug 19, 2015

Will the real Colonel Sanders please stand up?

From the US: ''The real Colonel Sanders' for KFC by Wieden + Kennedy Portland

Will the real Colonel Sanders please stand up?

The quick-service chain has released a new series of ads in which a comedian/actor plays a person claiming to be the real Colonel Sanders. This follows an earlier series of ads where a different comedian/actor claimed to be Colonel Sanders.

As our US colleague Matthew Rothenberg observes in his detailed coverage, using multiple actors allows the brand to avoid some pitfalls of replacing a beloved icon. Ad Nut likes the new new Colonel played by Norm Macdonald a bit better than the old new Colonel played by Darrell Hammond. But both are fun, and Ad Nut also wasted some pleasant minutes clicking around the deligtfully absurd companion website, The Hall of Colonels.

Ad Nut looks forward to a series of ads with a Chinese version of the Colonel. 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Tags

Related Articles

Just Published

6 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

7 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

7 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

7 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.