Kim Benjamin
Dec 1, 2017

Why the agency model is in flux

The pace of change is forcing the industry to take a good, hard look at itself.

Hyperconnectivitywhere everything and everyone is plugged into the internet 247, has transformed the way people interact and communicate with each other and how they engage with brands. Consumers increasingly time-poor and impatient, are craving and demanding deeply personalised, seamless experiences anytime and anywhere.

Put simply, producing a product or service is no longer enough. This move towards an experience economy’ is having a significant bearing on the future of live communication and brand...

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