Lego Life is an online social network for kids that Lego designed to inspire ways of playing with its products and to provide an extremely safe space for kids to share their Lego creations.
The network is currently doing well with 700,000 new users in the past month and 3 million downloads in total. But it has been an interesting journey for Lego, Robert Lowe, senior global director for Lego Life, said during an...
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