WEB BRIEFINGS: SCMP.com acquires computing monthly PCHome

Internet publisher and Greater China Web protal SCMP.com has

acquired one of Hong Kong's leading Chinese-language computer magazines,

PC Home.

PC Home is the SAR's largest-circulation computing monthly, with a

readership of 40,000, and is the most-read monthly magazine within the

consumer technology sector. Its website (www.pchome.com.hk) is popular

with the 18-25 year-old group of savvy PC and Internet users.

PC Home and its website will become part of the SCMP.com stable of

products and will be produced by the company's in-house technology team,

which also produces chinatech.scmp.com and technology.scmp.com.

According to SCMP.com publisher Larry Campbell, PC Home will be turned

into a dotcom publishing operation with a print magazine, "rather than

the other way around".

"With this new direction, the product will be able to serve the majority

of the local market with consumer technology interests, while having the

reach to address the global Chinese community, too," he said.

SCMP.com will also continue to produce, develop and distribute the

magazine side of PC Home.