Customers and fans of Sentosa’s newest hotel—W Singapore, Sentosa Cove—are invited to ‘Light it up’ with a new Facebook app that will place supporters’ profile pictures into a giant mosaic made up of 3,600 tiles.
As more fans take part, the app will reveal the image of the hotel's newly launched WOW suite, which costs around US$10,600 (SGD$13,000) a night.
Fans who add themselves into the mosaic will also stand a chance to win an exclusive complimentary stay in this high-end mystery suite.
“W Hotels is still relatively new," Selene Chin, managing director of Dog Digital Singapore, told Campaign Asia-Pacific. "Although it has gotten great media coverage, people are still generally curious about the place. 'Light it up’ essentially aims to unveil W with a view that has not yet been seen much before.”
Dog Digital was selected to design and develop the app because of the agency’s previous success in social media marketing.