Jessica Goodfellow
May 3, 2019

VMLY&R's ANZ co-CEO resigns

Bosilkovski is leaving to “pursue his own business interests”.

Pete Bosilkovski
Pete Bosilkovski

Pete Bosilkovski, the joint chief executive of merged agency VMLY&R for Australia and New Zealand, has resigned from his post after just seven months.

Bosilkovski is the former chief executive of Y&R. He was appointed to the joint CEO post alongside Aden Hepburn in September last year following the agency’s merger with VML.

Bosilkovski and Hepburn were tasked with fully integrating the agencies, which are part of WPP AUNZ.

WPP AUNZ interim chief executive John Steedman said that now the process is nearing completion, Bosilkovski has opted to “pursue other opportunities and seek new challenges”.

“It has been highly beneficial to have Aden and Pete work together as joint CEOs particularly in the early stages of the merger,” Steedman said. “Both have been working tirelessly to bring VML and Y&R together in this market to create what is already proving to be a market-leading, fully integrated digital and creative offering.”

Bosilkovski said he was enticed to Y&R by the offer of a “very specific brief to revitalise the brand in Australia and New Zealand”.

“The VMLY&R leadership structure is a different brief and I have decided to resign in my joint CEO role,” he said. “I wish Aden the best of luck.”

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