Hill & Knowlton won the account in a competitive pre-Christmas pitch.
“I am pleased to confirm that Hill & Knowlton has been appointed as our PR agency for Omo,” said Lana Taylor, marketing manager laundry, Unilever Australasia.
“H&K demonstrated superior capability to deliver against our expectations for this year. Laundry is a very competitive category and I think H&K has what it takes to help us maintain and grow our leadership position.”
Fergus Kibble, GM Hill & Knowlton Australia said, “H&K is delighted to add another leading Unilever brand, along with Sunsilk and Cornetto, to its portfolio. Our consumer lifestyle team has a real strength in FMCG consumer brands and in developing innovative communication strategies through creative thinking. We are looking forward to a successful partnership with Omo."