The production of the 10-second billboard slide with voiceover will cost roughly HK$180,000 (US$23,224) for 59 showings on TVB Jade, HD Jade and the upcoming 24-hour TVB i-News channel which is expected to have a soft launch in mid November.
Clients must provide the relevant information six-and-a-half-hours before it airs, compared to the usual four- to seven-day lag that exists for vetting TV advertising.
