Too much structure obstructs: Ogilvy's Reitermann

SHANGHAI - Ogilvy & Mather's scale has led many employees to liken working there to being a cog in a wheel. Having been promoted to China CEO in September, Chris Reitermann delivers an update on how he has tried to change the agency's discipline-centric structure into client-specific teams, and weighed the advantages of being a "modern elephant".

by Jenny Chan 陳詠欣