Opinions
Rei Inamoto
Jan 11, 2018

The end of agencies as we know them, and what to do now

Rei Inamoto offers some sound advice for advertising service providers that want to remain relevant.

Rei Inamoto

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

EMA 2025 winners revealed in live ceremony

5 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

6 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

7 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Inside the collapse of Indonesia’s most promising creative network

8 Inside the collapse of Indonesia’s most promising creative network

The cookie stays crumbled: APAC experts weigh in on Google decision

9 The cookie stays crumbled: APAC experts weigh in on Google decision

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

10 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Related Articles

India's digital advertising industry to be $8.15 billion by end-2026: Study
Mar 25, 2025
Campaign India Team

India's digital advertising industry to be $8.15 ...

Samsung named Spikes Asia 2025 Advertiser of the Year
Mar 6, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

Meta CMO to publish new book for marketers
Mar 7, 2025
Campaign India Team

Meta CMO to publish new book for marketers

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’
Jan 22, 2025
Nina Kirst

Mastercard's Raja Rajamannar: ‘Advertising as we ...

Just Published

Texas governor’s office looks for agency partner to boost tourism from Asia
1 hour ago
Noah Zuss

Texas governor’s office looks for agency partner to ...

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

Google AI Max and SEO: What it means for brands and consumers
1 hour ago
Jean-Christophe Pitié

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious'
1 hour ago
Will Green

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

Accenture to acquire Japanese digital firm Yumemi
8 hours ago
Staff Reporters

Accenture to acquire Japanese digital firm Yumemi

The deal will bring Yumemi’s 400-strong team into Accenture Song.