The Brand Union wins PetroChina Lubricant's design packaging contract

The creative brief for the agency is to define Kunlun’s visual identity and create a branded packaging platform that will unify its 12 sub brands under one compelling and consistent brand identity.

The Brand Union team has previously designed packaging for several brands in the energy industry in China, including BP, ENN, and Suntech Power.

“We feel privileged and are excited about engaging with companies in China, delivering a consistent brand experience through a strategic and smart approach to design that will bring the Kunlun family of brands to life and change consumer perceptions in the market place,” said William Woduschegg, CD of The Brand Union.

The Kunlun portfolio of leading domestic lubricants are owned by PetroChina Lubricant Company, a wholly-owned subsidiary of international energy giant China National Petroleum Corporation (CNPC). Its key local competitors include Great Wall Lubricant which belongs to Sinopec. 

The agency recently won a branding project for VIA Technologies’ new Wei Sheng Zhong Guo Xin (VIA China Chips brand).