SINGAPORE - AETN International is primed to launch The Biography Channel across Southeast Asia next year.
The ABC, NBC and Hearst-backed network will initially air content running globally then tailor programmes for locals markets with feature profiles on famous Asians. AETN International already has a presence in Asia through The History Channel and Crime and Investigation Network.
Advertising sales for The Biography Channel are expected to be handled by Press Start Media, which already represents The History Channel and C&IN.
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