SPIKES ASIA - Cheyney Robinson, chief experience officer for Isobar EMEA and APAC, spoke about how brands should be looking to transform businesses with the creative use of digital.
Speaking at the Silent Stage on the festival's first day, Robinson said, Design is no longer constrained to the physical realm. Design is limitless. We have to go beyond ideas apps like WeChat and beyond the ideas we see on social media....
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