Peninsula Land is part of the Ashok Piramal Group, a leading business conglomerate with diversified business interests in textiles, real estate, engineering, family entertainment and sports.
Confirming the win, Rajesh Jaggi, managing director of Peninsula Land Limited, said that TBWA brought "a unique dimension to creativity". "The PLL brand has always been very distinct in the market place and our association with TBWA will further go in positioning our brand,” he added.
Nirmalya Sen, managing director of TBWA India said that the agency was keen to communicate the client's "long years of commitment to ethics and high quality" in future campaigns.
TBWA India has been on a winning streak lately signing on business for Sify, J G Hosiery and Jyothy Laboratories over the past few weeks.
