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Oct 21, 2005
TAPB targets Leo with mainstream Cheers
Thai Asia Pacific Brewery (TAPB) has made its move into the mainstream beer segment with the launch of new brand Cheers. With the mainstream segment accounting for almost 79 per cent of the 82 billion baht (US$2 billion) beer industry in Thailand, the launch is part of TAPB's strategy to capture 15 per cent overall market share over the next three years.
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