The Barclays Premier League (BPL), UEFA Champions League and UEFA Europa League will all be available on a new channel called ‘mio Stadium’, to replace SingTel's previous ‘Football Frenzy’ offering.
Mio TV will also partner with IMG Sports Media to produce four new original programmes for the BPL in the city-state. IMG has served as the Premier League’s international production partner since 1997 and is now setting up in Singapore.
Consumers will also be able to view the BPL on their mobile phones through customisable content offerings on selected smart phones.
SingTel’s Football Frenzy website will too get a facelift and move to www.miostadium.com in time for the start of the season with new interactive features and an improved user experience.
Tiger Beer and Samsung have come on board as sponsors of SingTel’s broadcast of the BPL on mio TV.
“Tiger has been involved in bringing world-class action from the BPL to fans here since 2002. As a large majority of our consumers are ardent fans of the game, we are pleased to partner SingTel to bring new and more exciting football experiences to fans here,” said Michael Chin, general manager for Asia Pacific Breweries in Singapore.
"Through our co-sponsorship of the Barclays Premier League on mio TV this year, we hope to offer consumers a truly immersive viewing experience through various platforms, be it up-scaled to 3D on our latest 3D TVs, or on mobile phones," added Moon Sung Hyun, managing director, Samsung Asia.
Mio TV will also partner with IMG Sports Media to produce four new original programmes for the BPL in the city-state. IMG has served as the Premier League’s international production partner since 1997 and is now setting up in Singapore.
Consumers will also be able to view the BPL on their mobile phones through customisable content offerings on selected smart phones.
SingTel’s Football Frenzy website will too get a facelift and move to www.miostadium.com in time for the start of the season with new interactive features and an improved user experience.
Tiger Beer and Samsung have come on board as sponsors of SingTel’s broadcast of the BPL on mio TV.
“Tiger has been involved in bringing world-class action from the BPL to fans here since 2002. As a large majority of our consumers are ardent fans of the game, we are pleased to partner SingTel to bring new and more exciting football experiences to fans here,” said Michael Chin, general manager for Asia Pacific Breweries in Singapore.
"Through our co-sponsorship of the Barclays Premier League on mio TV this year, we hope to offer consumers a truly immersive viewing experience through various platforms, be it up-scaled to 3D on our latest 3D TVs, or on mobile phones," added Moon Sung Hyun, managing director, Samsung Asia.
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