Jun 4, 2004

Singapore's banks jostle for bigger female card stake

Two of the city's local banks are squaring up for a battle to grow their share of the women's credit card market.

Singapore's top bank, DBS, has launched its pastel-coloured Women's MasterCard, entering a space pioneered by UOB, which rolled out its Lady's Card six years ago. UOB has 80,000 subscribers, and is now planning to launch a platinum version for women. The DBS card offers what the bank calls 'platinum privileges' -- that is personal concierge services -- and is targeted at women who earn at least S$30,000 a year. As part of the package, DBS is also...

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