Targeting 18- to 40-year olds with a high disposable income, SilverBlack has tied up with numerous retailers and lifestyle brands, including HMV, adidas, Bookazine and Central Golf, among others.
M&N, the company behind popular nightlife portals hkclubbing.com and hkentertainment.com, unveiled the card programme late last month with a gala event.
The promotions will be listed online and updated regularly, as part of M&N’s drive to grow its membership base. “Membership is on a one-year basis with customers able to apply online,” explained Sabrina Wong, project manager, M&N.
“We expect the programme to be effective because through updating promotions on a regular basis, we can reduce wastage in print promotion campaigns, and it makes it easier for members and vendors to participate.”
Other marketing campaigns for the card launch include print advertisements in Juice magazine, promotional events in Discovery Bay, large OOH signage in Lan Kwai Fong and community newsletters.
The launch event also included an art auction with money raised donated to Football For Life, which is aimed at helping under-privileged children in Hong Kong through the sport.
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