Jane Leung
Sep 29, 2010

Schick, JWT Sydney celebrate inner confidence with real women in Australia

Schick is partnering with JWT Sydney to celebrate inner confidence by using real women in a campaign to promote its Schick Quattro for Women Trim Style razor and bikini trimmer.

Schick, JWT Sydney celebrate inner confidence with real women in Australia

Creative agency JWT Sydney and Shick is flying in New York photographer and director Daniela Federici and partnering with Look Productions for the integrated campaign titled 'Celebrating inner confidence'. 

The project has selected five everyday Australian women through a competition to pose in lingerie for Federic in public places around Sydney. The shoot is designed to create stunning black and white cinematic images for online and print.

The campaign is due to launch on 1 November and will include digital and print elements with a focus on Facebook.

“Federici is famous for shooting La Perla, Paspley and international celebrities such as Liz Hurley, Penelope Cruz and Catherine Zeta Jones to name a very few, so she was the perfect choice to capture confident Australian women,” explained Angus Hennah, ECD at JWT Sydney.

The public can follow the progress of the competition and win Schick products by sharing their experience of what makes them feel confident.

“The shoot is certainly unique and one of the largest projects of its kind being shot in Sydney right now,” said Guy Venables, managing director and executive producer of Look Production.

Project Inner confidence
Client Schick
Creative agency JWT Sydney
Executive creative director Angus Hennah
Creative director John Lam
Agency producer Graeme Mahn
Production company Look Productions Sydney
Photographer & co-writer Daniela Federici
Executive producer Guy Venables
Senior producer Michael Carver
Exposure Online, event

Campaign Asia

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