Research agency Sundance opens office in Singapore

The new office, which opened three months ago, is working closely with Sundance in London to strengthen the company’s depth and quality of insights into the region. Its roster of clients in Asia includes Unilever, Kellogg's and Metro. Within Unilever, Sundance works across brands like Axe, Lipton Tea, Omo and Magnum.

The office is led by Jessica Bower, account director, and the company has recruited three other people and will continue to expand headcount as business grows. Sundance currently services only global clients.

“We see our Singapore base as an extension of Sundance in London, and are excited to be able to offer clients in Asia faster, closer access to Sundance’s excellence in defining the strategic insights that can really make a difference to their brands," Bower said.

To better service its clients, Sundance will partner with local agencies in countries like Thailand and Indonesia. In Thailand it has tied up with Homerun Consulting and in Indonesia it works with Insight Asia.