Ad Nut
May 11, 2017

Propaganda-style posters make bold points about Vietnamese women

A campaign for the Vietnamese Women's Museum by Dentsu Vietnam adopts the visual language of state propaganda.

Propaganda-style posters make bold points about Vietnamese women

The Vietnamese Women’s Museum, in Hanoi, with Dentsu Vietnam, has created a series of posters that combine images of strong women from the country's past with references to today's equality struggle and social-media trends.

The result is a set of images that attract not only Ad Nut's eye but also mind. They provide a glimpse into the crucial role women have played in the country's history and immediately make one want to learn more. Which is exactly the point. 

Nguyễn Thị Bích Vân, museum director:

The museum preserves the cultural heritage of Vietnamese women, but also strives to educate young and old generations on the importance of gender equality. The posters express the fearless, unwavering spirit of women and the agency’s creators employed a refreshingly innovative means of delivering social messages through visual design.


Executive Creative Director: Masako Okamura
Copywriter: Masako Okamura, Le Tuyet Mai, Thomas Hamilton
Art Director/Designer: Tran Duy Hoang Phuong
Account Executive: Huynh Mai Huong, My Nguyen Thi Nguyet
Advertiser’s Supervisor: Le Thi Thuy Hoan (Vietnamese Women’s Museum)

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