Nov 13, 2009

one2free | Next G Brand Campaign | Hong Kong

Hong Kong teleco brand one2free asks people to trust their intuition in its Next G wireless broadband service campaign.

one2free | Next G Brand Campaign | Hong Kong
“If you're hungry, eat. If you're sad, cry.” Creative agency Leo Burnett developed these simple and direct messages to illustrate the easy to use, anytime, anywhere accessibility of the Next G.

The campaign will cover Hong Kong on television, print ads and outdoor displays and additional digital outdoor mediums that will come into play later.

"The internet has become the most complex and powerful human touch point in our generation, and getting online has basically become a natural human need,” explains Victor Manggunio, group creative director of Leo Burnett. Going online has become second-nature and “making life easier” is the main focus of this project. “We believe life should be this easy all the time,” Manggunio adds.

One2free's holding company CSL has recently launched a studio on demand campaign, also developed by Leo Burnett and OMD.

It's All Natural:




Credits:

Project one2free Next G Brand Campaign
Client CSL
Creative agency Leo Burnett, Hong Kong
Group creative director Victor Manggunio
Associate creative director YC Chen
Senior art director Li Man Fung
Executive producer Isa Wai
Executive planning director Kara Yang
Brand management Vincent Siu, Macy Ng, Jeffrey Cheng
Media agency OMD
Production company Film Factory / Touches
Director Wing Chow
Exposure Television, print, outdoor, digital


 
Source:
Campaign China

Related Articles

Just Published

5 hours ago

Yext throws it back to the ‘90s

The integrated marketing campaign spotlights outdated search technology with a side of nostalgia.

5 hours ago

Heineken reignites sporting rivalries ahead of Uefa ...

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

5 hours ago

Is spam-busting AI tech reducing amount of hate ...

Hate removal has spiked, but overall content deletion is down. Is spam-busting AI tech the answer?

2 days ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.