Staff Reporters
Mar 27, 2019

OMD bolsters APAC leadership

New regional COO and CMO join from OMG regional positions.

Rochelle Chhaya & Pankaj Nayak
Rochelle Chhaya & Pankaj Nayak

OMD has appointed Rochelle Chhaya as APAC COO and Pankaj Nayak as regional CMO, effective immediately.

Both join the agency from APAC regional positions at Omnicom Media Group. Chhaya was previously chief digital officer and Nayak business development director.

Chhaya brings significant experience in digital and managing client-agency relationships. She will oversee OMD’s operations and investment strategy as the agency develops its offering.

Stephen Li, CEO of OMD APAC, said Chhaya is “a well-respected voice in the industry”, and that “there is no one with as strong a 360 overview of our business as her, which will be extremely valuable in developing OMD’s agency model for the future”.

Nayak has more than 20 years of experience, and will drive the agency’s client engagement, both with existing and new business. Li said Nayak “is perfectly suited for the CMO role" and that "OMD will continue to elevate its new business momentum under his leadership”.

Campaign has sought comment on whether OMG plans to hire replacements in the group-level chief digital office and business development director roles.

Related Articles

Just Published

1 day ago

Dentsu Creative Bengaluru wins agency of the year ...

Event crowns agency, network and most creative company of the year, as Ogilvy and WPP also win titles.

2 days ago

Cannes Lions 2022: All the APAC winners (so far)

The Direct, Media and Social categories proved popular for Asian work while Dentsu India picked up a third Grand Prix. See other APAC winners in our running tally.

2 days ago

The celebrity creative vs the everyday creative

How indie and network agencies cater to both, according to UltraSuperNew’s general manager.