Ogilvy enters Pakistan

The acquisition - which sees Ogilvy buy out the whole of Interflow’s Lahore operation, along with the bulk of its Karachi office – makes the WPP agency one of the few international advertising players to take an equity stake in the country.

It is believed that Ogilvy acquired approximately two thirds of Interflow, with the Pakistani agency retaining its brand in Islamabad. Ogilvy Pakistan will be headed by CEO Shakeel Khokar, who shifts from a previous role as business director at Interflow where, among others, he oversaw one of Ogilvy’s key clients in the country – Nestle.

The agency also counts Unilever and BAT as important international clients along with a local client base that includes Dubai Investment Bank.