Vine has already vented its spleen against jargon (c.f. "Wank Word
Bingo" in the December 17 edition), and is now taking aim at acronyms
which are meaningless to approximately 99 per cent of the normal human
population. To whit: "CPM". As a public service, Vine will now convert
these acronyms into language more easily understood, yet just as
relevant.
Hence, CPM now stands for "cost per Mercedes". Any others out there?
Vine has already vented its spleen against jargon (c.f. "Wank Word
Bingo" in the December 17 edition), and is now taking aim at acronyms
which are meaningless to approximately 99 per cent of the normal human
population. To whit: "CPM". As a public service, Vine will now convert
these acronyms into language more easily understood, yet just as
relevant.
Hence, CPM now stands for "cost per Mercedes". Any others out there?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
With over two decades of creative experience, the former chief creative of BBDO Greater China is bringing his talents to McCann Worldgroup, which has been shaking up its China leadership team over the past year.
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Captiv8 will join forces with the group's Influential and Epsilon.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
