Sara Kimberley
Nov 23, 2012

Novartis opens pitch for global brand launch

Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.

Excedrin: sources say the advertising brief could relate to the US pain-relief brand

An RFI has been issued to a number of agencies, including UK-based shops, from the Denmark-based intermediary Haestbeck Consulting. The brief, dubbed Project Cool, covers the provision of advertising to support the launch of a product, which is not named in the RFI, across markets in regions including Europe, the US and Asia.

Novartis, which has its headquarters in Basel, Switzerland and has a presence in more than 140 countries, will require...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Meet the 2019 40 Under 40: Charmaine Lin
Premium
5 minutes ago

Meet the 2019 40 Under 40: Charmaine Lin

Read about Charmaine Lin of Reuter Communications, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Premium
M&C Saatchi's £15m net cash forecast is 'substantially ahead of expectations'
Premium
23 minutes ago

M&C Saatchi's £15m net cash forecast is 'substantial...

Pre-tax profit remains in line with previous forecasts, down between 22% and 27% year on year.

Premium
Alcatraz escape mystery may have just been solved with facial-recognition tech
Premium
28 minutes ago

Alcatraz escape mystery may have just been solved ...

Accenture Interactive agency Rothco has tried its hand at detective work.

Premium
Diageo shortlists three agency groups in global media review
Premium
32 minutes ago

Diageo shortlists three agency groups in global ...

Payment terms have been issue for some participants.