Sara Kimberley
Nov 23, 2012

Novartis opens pitch for global brand launch

Novartis, the pharmaceutical giant, is searching for a global advertising agency to handle the international roll-out of an over-the-counter product.

Excedrin: sources say the advertising brief could relate to the US pain-relief brand

An RFI has been issued to a number of agencies, including UK-based shops, from the Denmark-based intermediary Haestbeck Consulting. The brief, dubbed Project Cool, covers the provision of advertising to support the launch of a product, which is not named in the RFI, across markets in regions including Europe, the US and Asia.

Novartis, which has its headquarters in Basel, Switzerland and has a presence in more than 140 countries, will require...

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