Newsweek special issue earns dollars 3.5m

Newsweek's Issues 2001: Trends & People to Watch in the Year

special issue hit the streets last month, pulling in 44 advertisers and

USdollars 3.5 million in gross revenue.

Advertising support came from companies across all categories, including

Sun, Microsystems, Rolex, Remy Martin, NTT DoCoMo, Cap Gemini and

HSBC.

The issue was distributed to the entire World Economic Forum delegation

of business and government leaders that met last month in Davos,

Switzerland and will be available at newstands until the end of this

month.

In all, a global distribution of 1.2 million copies of Issues 2001 will

be distributed to Newsweek's circulation in Asia, Europe/Middle East

plus targeted US subscribers.