According to the company, Thailand's skin care market, valued at nine billion baht last year, is expected to grow by 27 per cent this year. Positioned as a premium, mass skincare brand recommended by dermatologists, Neutrogena's target audience is "a woman of 18-34 years old, AB class, who is actively interested in skincare and likes to spend time and money on it".
The Far East DDB-created 30-and 15-second television spots focus on Neutrogena's Deep Clean Foaming Cleanser product.