Aug 12, 2005

Neutrogena due for facelift to tap market's growth

Johnson & Johnson is working on a relaunch of its skincare brand, Neutrogena, in the mass-premium segment, supported by an advertising and marketing budget of 200 million baht (US$5 million).

Neutrogena due for facelift to tap market's growth
J&J has set up two skincare production bases in the kingdom with the intention of producing Neutrogena locally for domestic and export use.

According to the company, Thailand's skin care market, valued at nine billion baht last year, is expected to grow by 27 per cent this year. Positioned as a premium, mass skincare brand recommended by dermatologists, Neutrogena's target audience is "a woman of 18-34 years old, AB class, who is actively interested in skincare and likes to spend time and money on it".

The Far East DDB-created 30-and 15-second television spots focus on Neutrogena's Deep Clean Foaming Cleanser product.
Source:
Campaign Asia
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