Nestlé Philippines names directors of centennial short films

In the run-up to Nestlé Philippines’ centennial in 2011, the company has announced nine directors who will create short films to mark its 100 years of presence in the Philippines.

Citing their world-class credentials, director of communications Sandra Puno Ms. Punon amed the film directors as follows:  A/F Benaza, Carlo Directo, Henry Frejas, Raul Jarolan, Sid Maderazo, Stephen Ngo, Jun Reyes, Chris Martinez, and Jeorge Agcaoili.

They were chosen from a roster of directors who have helmed Nestlé TV commercials and pitched their film concepts to the company.

“Through this film series, we would like to thank and honor the generations of Filipino consumers and families who have put their trust in Nestlé and its brands, and have made them a part of their everyday lives,” said Puno.

The Nestlé short films will be shown and aired locally at various occasions during the company’s centennial celebration in 2011.

“We are very excited about the films which we are working on with the Publicis team headed by Matec Villanueva and Jayel Ladioray. We hope the films will be a meaningful way to engage consumers, because the centennial celebration is really all about them,” said Nestlé Philippines creative services head, Leslie Go-Alcantara.