Jane Leung
Sep 24, 2010

NBA China Games partners with Tudou, QQ to build awareness

The National Basketball Association (NBA) has called a multi-channel campaign to select two fans to participate in the NBA China Games 2010.

Customer experience agency Sapient Nitro and media partners QQ and Tudou has launched a NBA Super Fan Challenge’ with two all access passes to the NBA China Games 2010 up for grabs.

Hosted on Tudou and QQ, people are asked to share why and how they support the NBA. In addition to all access passes, the winners with the most creative submissions will also get the opportunity to shadow NBA players from the Houston Rockets and New Jersey...

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