Mini takes its dealers on a wild Borneo adventure
Mini wanted to reward dealership managers who had achieved strong sales in 2006. The company wanted to take its staff to a destination they had not been to before. One quarter of Mini's employees are women, so it wanted to ensure a balanced itinerary was put together.
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Beyoncé's country pivot and lessons in fearless ...
In the disrupt-or-die era, there is no space for marketers to fear failure. If your brand is strong, creative risks pay off. Take a cue or two from Beyoncé's masterclass in risky branding.
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth.