Merkle buys Amicus Digital

Performance marketing agency Merkle, a unit of Dentsu Aegis Network, today announced its acquisition of Australian independent marketing cloud specialist Amicus Digital.

Founded in 2015, Amicus Digital comprises a team of Salesforce Marketing Cloud experts, and has built its business advising clients on consumer experience transformation using technology and data, according to the company. It has offices in Sydney and Melbourne.

The business will be rebranded Amicus Digital, a Merkle Company, and led by current managing director and co-founder Blair Cooke. Fellow co-founder Jessie Mitchell will become commercial and client services director.

Simon Ryan, CEO of DAN ANZ, said Merkle made the purchase because Amicus Digital “brings a unique and in-demand offering to our group” around marketing cloud technical expertise.

Merkle only entered Australia in March this year, but APAC president Zhengda Shen said the country is “a priority market for Merkle’s expansion”.

“Amicus Digital is one of the few consultancies in Australia that can provide people-based strategy, transformation, technical implementation, support and campaign execution,” Shen added. “This acquisition provides considerable differentiation for Merkle and DAN in Australia.”