SINGAPORE – Health and skincare brand The Mentholatum Company has appointed digital marketing agency PurpleClick Media to handle its local SEM strategy.
The Mentholatum Company’s portfolio includes brands such as DeepHeat and Mentholatum Cold Relief.
PurpleClick Media will be responsible for increasing the company's online presence in Singapore and creating awareness for its Hada Labo brand.
Stanley Tay, managing director of PurpleClick Media, said, “We are looking forward to a long-term working relationship and will definitely further explore more opportunities with them.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(900+x+600+px)+(4).png&h=268&w=401&q=100&v=20250320&c=1)
CXM struggles with double-digit declines globally, while media services provide steady growth.
.png&h=268&w=401&q=100&v=20250320&c=1)
Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
+(900+x+600+px)+(3).png&h=268&w=401&q=100&v=20250320&c=1)
OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.
+(900+x+600+px)+(1).png&h=268&w=401&q=100&v=20250320&c=1)
EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative heavyweights from Ogilvy and MullenLowe.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)