MEDIA-I: Webstats - Yahoo popularity dominates sites

Internet giant Yahoo continued to take the lead as the most popular

site among internet users in Hong Kong and Singapore, according to

findings by research company, NFO World Group - Hong Kong.

Following its acquisition of Taiwan portal Kimo.com, it also dominated

the Taiwanese market, visited by six out of 10 web browsers - three

times as many as its closest competitors.

Portal HongKong.com took the second place in the SAR, followed by news

website AppleDaily.com.

In Taiwan, local site Yam.com.tw took second place, followed by

Yahoo.com.tw, suggesting users there preferred localised content.

In mainland China, top websites varied according to major cities.

In Guangzhou, 163.com was the most popular site, while Sina.com led the

Shanghai market and Sohu.com was found to be the most popular portal in

Beijing. All three were visited by just under half of all web users.

TOP 5 WEBSITES VISITED

HONG KONG % SINGAPORE % TAIWAN %

Yahoo.com 25 Yahoo.com 24 Kimo.com 60

HongKong.com 7 Yahoo.com.sg 20 Yam.com.tw 20

AppleDaily.com.hk 4 Hotmail.com 14 Yahoo.com.tw 16

Netvigator.com 8 Singnet.com.sg 7 Hinet.net 9

Hotmail.com 5 Singtel.com/ 5 Sina.com.tw 6

Asiaone.com/

Guangzhou % Shanghai % Beijing %

163.com 44 Sina.com.cn 47 Sohu.com 43

21CN.com 30 Sohu.com 31 Sina.com.cn 25

Sohu.com 25 Eastday.com/ 25 Chinaren.com 16

163.com / 263.net

Sina.com.cn/ 21 China.com/ 16 163.com 14

Chinaren.com Yahoo.com

China.com/ 19 Chinaren.com 6 FM365.com 13

163.net / FM365.com