BEIJING: Siemens has developed and launched a campaign featuring
Japanese comic character Kung-Fu Boy through China portal Sohu.com's SMS
platform to expand the 'mobile entertainment' appeal of its
handsets.
The interactive game is embedded in Siemen's latest 2118 mobile phone
and can only be accessed by dialling a code linked to one of Sohu.com's
SMS platforms.
A spokesperson for Siemens said: "Previously, the marketing focus was on
light handsets. We then offered the MP3 phone and now are bringing more
games to our users. The idea is to market it as more than just a phone
and we believe games will continue to gain popularity in
Asia-Pacific."
For every game played, Sohu.com receives a wireless transaction
payment.
Siemens' mobile users can download a selection of cartoon characters
with weapons, featuring a variety of fight moves.
It believes users will be encouraged to replay the game, in which a fee
is charged for replays.
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