MEDIA-I: FCB-Ulka snags two interactive India accounts

MUMBAI: FCB-Ulka has won the Telco online business strategy and web

design business, following a three-way pitch.

The agency also won the Telco Construction Equipment account, which will

be handled by FCB-Ulka's interactive unit.

The Teleco account is worth US$280,000, according to FCB-Ulka

managing director, Anil Kapoor.

He said the agency pitched against Rediff DY&R and Ogilvy & Mather.

FCB-Ulka will handle the online strategy and web design work for Telco's

Indica Car.

"We won the accounts because of our strategic thinking capabilities and

proven track record with other brands in the category," said Kapoor.