SINGAPORE - Mazda has seen credentials from two advertising agencies, in a move that hints at a review of its S$2 million (US$1.3 million) account.
According to a source, incumbent JWT was not included.
However Philip Lu, marketing director of Mazda Motors, denied that a pitch has been called.
“It has been our ongoing practice to gain understanding from the industry, more cost efficient and effective ways to better our advertising dollars.”
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