The tournament will feature teams from 20 nations who will compete in 48 matches across several host cities in September and October.
As part of the agreement, MasterCard has secured comprehensive rights and benefits to reach consumers through its “Priceless” marketing drives that would be linked to Rugby World Cup 2011.
As part of the agreement, MasterCard has secured comprehensive rights and benefits to reach consumers through its “Priceless” marketing drives that would be linked to Rugby World Cup 2011.
“Sponsorships represent a critical component of MasterCard’s global marketing approach, and we are proud to add Rugby World Cup 2011 to our roster of world-class alliances,” said Andre Sekulic, president, Asia/Pacific, Middle East and Africa at MasterCard Worldwide.
“We will leverage this unique platform to further deliver shareholder value by creating exclusive business-building opportunities for our customer financial institutions, while building MasterCard brand affinity by offering priceless experiences to MasterCard cardholders.”
RWCL Chairman Bernard Lapasset added, “MasterCard is an iconic brand with global appeal and recognition and we are delighted to be working with them. In addition to demonstrating a commitment to helping grow the sport of Rugby through its grassroots campaign in New Zealand, MasterCard also delivers a proven track record of global sponsorship activation which combines strategy and creativity to drive business results.”
In 2007, the Rugby World Cup was broadcasted in 202 territories with a cumulative viewing audience of 4.27 billion.
