The launch follows the appointment of Victoria Ho last month, who will be leading Mashable’s editorial operations in Southeast Asia. Ho will work alongside Gwendolyn Regina, Mashable’s director of strategy and business development for Asia-Pacific, who said the company would be looking to grow the team in APAC to four or more by early 2016.
Regina and Ho will be both be based out of Singapore.
In the coming weeks Mashable said it will be adding a second editorial staff member to the Singapore office and the company is also in the process of looking for a dedicated sales person to be based in Singapore.
The global media company currently employs around 250 employees around the world and claims 43 million unique visitors every month and 24 million social followers across all platforms. Headquartered in New York, Mashable says that half of its audience comes from outside of the US, with Southeast Asia generally its fifth or sixth largest market globally.
Mashable India was also announced earlier this year and is set to go live in the coming months.
Talking to Campaign Asia-Pacific last month, Jim Roberts, Mashable's chief content officer said: “Approximately half of our audience comes to us from outside the US, with Southeast Asia being one of our largest markets. We feel that there is a huge opportunity from both an editorial and business perspective to expand our voice and reach within this region.”