Nikki Wicks
Aug 18, 2015

Mashable Asia goes live

SINGAPORE - Global media company Mashable has officially launched its third dedicated website, Mashable Asia.

Mashable Asia has officially launched
Mashable Asia has officially launched

The launch follows the appointment of Victoria Ho last month, who will be leading Mashable’s editorial operations in Southeast Asia. Ho will work alongside Gwendolyn Regina, Mashable’s director of strategy and business development for Asia-Pacific, who said the company would be looking to grow the team in APAC to four or more by early 2016.

Regina and Ho will be both be based out of Singapore.

In the coming weeks Mashable said it will be adding a second editorial staff member to the Singapore office and the company is also in the process of looking for a dedicated sales person to be based in Singapore.

The global media company currently employs around 250 employees around the world and claims 43 million unique visitors every month and 24 million social followers across all platforms. Headquartered in New York, Mashable says that half of its audience comes from outside of the US, with Southeast Asia generally its fifth or sixth largest market globally.

Mashable India was also announced earlier this year and is set to go live in the coming months.

Talking to Campaign Asia-Pacific last month, Jim Roberts, Mashable's chief content officer said: “Approximately half of our audience comes to us from outside the US, with Southeast Asia being one of our largest markets. We feel that there is a huge opportunity from both an editorial and business perspective to expand our voice and reach within this region.”

You can follow Mashable Asia on Twitter @MashableAsia


Related Articles

Just Published

45 minutes ago

How FMCG giants defied Covid downturn to up ...

Unilever, Kraft Heinz, Mondelez, RB, P&G and Diageo all boosted investment.

52 minutes ago

WPP, Publicis and Unilever back industry-wide plan ...

In the UK, AA, ISBA and IPA-headed Ad Net Zero held its first supporters' meeting.

1 hour ago

Indian media lobbies face-off against Google, ...

While the Indian Newspaper Society is demanding a greater share of ad revenues from Google, the IAMAI is upset with looming regulation for video streamers.

4 hours ago

Creativity is key to driving sustainable living

SPIKES ASIA X CAMPAIGN: Active consumer demand for sustainable living is lagging regulations and technology, and this is an opportunity for the creative business to make a real, positive impact.