Delegates at the two-day workshop, taking place in Singapore on 8 and 9 May, can gain understanding of the holistic marketing planning process, starting with a look at a business problem.
The workshop includes eight to 10 regional marketers and agency leaders who act as mentors and coaching delegates while providing participants with insights and knowledge to help hone their marketing skills.
Every team will receive a common brief with the ultimate aim of developing:
1) A marketing plan for management
2) A communications brief for the agency
Teams will include a mix of client-agency pairs and each will need to present a detailed marketing plan covering all the various stages of marketing leading up to the communications brief. Each group will present their work on the second day of the workshop to a judging panel assembled from team mentors.
Early registration deadline: 17 March