Emily Tan
Sep 13, 2012

Make digital experiences so good, customers can’t help but give you money: Google’s Kaushik

HONG KONG - Marathon Sports, Mannings and Ocean Park are three brands that Avinash Kaushik, Google’s digital marketing evangelist, loves—but not online.

Avinash Kaushik

Ocean Park’s SEO strategy is so bad, said Kaushik, that buying passes is a “torturous” process that makes him scream at the Hong Kong amusement park's site in anguish “Why can’t I buy tickets I told you exactly what I want and why. Why can’t you just give it to me”

Marathon Sports' website’s music, meanwhile, makes him want to kill himself because he can’t stop it and if his first experience with...

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