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Five of the largest multinational family restaurants in Korea have

joined forces in an integrated marketing campaign that aims to improve

their overall sales performance.

The tie-up among TGI Fridays, Marche, Outback Steak, Tony Romas and

Sizzler is centred around the website bigfamily.co.kr.

Customers are eligible to take part in a lottery for free meals,

notebook computers and holidays abroad after eating at the restaurants.

Discount meal coupons are also given to customers. More than 250,000

people have accessed the eateries' site since it launched in early

April.

Visitors to bigfamily.co.kr can take part in five lotteries per day,

with prizes such as Harley-Davidson T-shirts up for grabs.

Meanwhile, Netian - an Internet community operator - has joined the 'big

family' and its 100,000 members have been offered gift mugs and

complimentary drinks coupons if they visit one of the multinational

restaurants.