Benjamin Li
Jan 15, 2014

LinkedIn appoints Derek Shen as first China president

BEIJING - Derek Shen, founder and CEO of (a Chinese site similar to Groupon) has joined LinkedIn in the newly created role of China president, Campaign Asia-Pacific has confirmed.

LinkedIn appoints Derek Shen as first China president

Shen, who will be based in Beijing, will also carry the title of vice president at LinkedIn and will report to CEO Jeff Weiner at the company’s headquarters in California. LinkedIn has not officially entered the China market, although speculation that it is about to do so has been rising in recent weeks. Local media in China have reported that the company is waiting for a licence approval to enter the market.

A LinkedIn spokesperson confirmed the appointment after Campaign Asia-Pacific contacted the company off a tip. "LinkedIn has more than 4 million members in China already," the spokesperson said, adding that Shen's "extensive experience in the China Internet space positions him well to lead our efforts to explore what makes the most sense for LinkedIn, our members and clients in China".
According to his LinkedIn profile, Shen founded group-buying site in February 2010, before which he served as a vice-president at and as head of business development at Google China. He worked at Yahoo in California earlier in his career.

Shen has a Master’s degree in Computer Sciences as well as a PhD candidate in Environmental chemistry, both from UCLA.

Related Articles

Just Published

16 hours ago

Campaign Creation Stories: How Tourism New Zealand ...

Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.

17 hours ago

CMO Power List 2021: Call for nominations

Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its third listing of top marketers.

17 hours ago

The untapped wealth of WeChat data for brands

Brands are not fully realising the opportunity of both capturing and actioning on WeChat's many data touchpoints, with much data sitting unused in third-party systems. The data and consulting director at Artefact advises how to unlock WeChat's data dam.

17 hours ago

Move and win roundup: Week of May 10, 2021

Mindshare, Tyson Foods Malaysia, WPIC Creative Labs, Nielsen and more to come in our weekly collection of people moves and account news.