The TVC shows families using LG products to enrich their lives, and makes the point that every six seconds an LG product is sold in Indonesia. The TVC ends by thanking viewers for making LG the number one electronics brand in Indonesia.
Sachin Ambekar, chief creative officer, Y&R Jakarta, said, “Our consumers’ lives revolve around their loved ones. By showing just how LG enriches their life and lifestyle, we believe this spot will resonate with our loyal customers as it celebrates the intimate relationship we have shared with them every day for the past two decades and hopefully, continue to do so for decades to come.”
The TVC will run in December 2010.
LG’s 20th anniversary campaign also includes print, POP materials, OOH, radio adlibs and a microsite.
Credits
Business director Hendra Suryakusuma / Charles Alexander
Account manager Mia Argianti
Chief creative officer Sachin Ambekar
Associate creative director Ahmad Fariz
Senior art director Budi Setiawan
Copywriter Alexandra Viranica
Production house Inno Maleo
Production manager Joyce Ann
Post production Eltra
Media agency Mindshare
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