Lacoste perfume plugs 'authentic' woman in launch

With the tagline, 'Style on skin,' the television and print ads show a woman fulfilling her childhood dream of dancing and walking on a beautifully-set dining table.

The campaign, developed by Paris-based Callegari Berville Grey, is running in Asia-Pacific through regional media platforms, including Star, Discovery and AXN.

Lacoste Fragrances global brand manager, Gerd Finke, said: "The Lacoste Pour Femme table sequence seems to capture small girls' dreams, while men warm to the Lacoste woman, drawn by her spontaneity, natural charm and simply because she is an authentic woman."